Client: Radical Health
An investor deck for demo day, then a brand for AI cancer care
Contributions: Investor deck design, naming, messaging, brand identity, logo, logo animation, brand guidelines, pitch template, and culture deck.
Scope
Radical Health builds AI expert reports that show cancer patients their personalised treatment options. Founder Simone Korsgaard Jensen started the company through Entrepreneurs First, and it launched in December 2025 with a $5M pre seed round led by Khosla Ventures.
It came to us twice: in September 2024 for the investor deck it needed for demo day in San Francisco, and in 2025 for a full identity, from naming and messaging to the logo and guidelines.
The culture deck, part of the brand toolkit.
A website concept where the data reads at a glance.
Challenge
Demo day was close. The deck copy was still being written while we designed, and every number had to land with an investor at a glance.
The brand had to stand apart from many similar health names, and feel human for an AI company while still reading clearly as an R.
Process
- Rebuilt the draft deck in Google Slides with a grid and custom data graphics.
- Revised it daily and delivered the approved deck ahead of demo day.
- Wrote a messaging framework and the tagline “Powered by millions, tailored to one.”
- Ran three naming rounds with more than 15 names; the team kept Radical.
- Designed a fingerprint of dots, each one a patient, that together form an R.
- Delivered 44 pages of guidelines, 17 logo variations, animations, a pitch template, and a culture deck in June 2025.
The fingerprint on packaging for a personalised report.
The Radical logo animation.
The brand on phones, the tagline on paper, and the website on an iPad and a phone.
The brand on a large format wall.
Results
The deck went from first draft to approved ahead of demo day, and the team kept our layout in later versions.
Radical launched in December 2025 with a $5M pre seed round led by Khosla Ventures, and joined the Mayo Clinic Platform_Accelerate programme. Our fingerprint R leads radicalhealth.ai, from the header to the browser tab.
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