Client: ClarityCare
Investor decks, brand, and product design for a healthcare AI startup
Contributions: Investor deck design, brand identity, logo, brand guidelines, messaging, website copy, web design and development in Webflow, a company overview sheet, web app design, and merchandise.
Scope
ClarityCare builds Electra, AI agents that automate prior authorisation for US health plans. Founders Hermine Tranie and Alex Andrei run the company from San Francisco, and in October 2025 it announced a US$3.5 million seed round backed by Maverick Capital, firstminute capital, and Entrepreneurs First. In 2026 it raised a US$16.5 million Series A led by Headline, and it now serves seven customers.
Hermine first came to us with a dense investor deck and a close deadline. Over the next two years we built the brand, the website, the product screens, and a new investor deck.
The ClarityCare brand on packaging.
Electra dashboard charts that follow utilisation management conventions.
Challenge
Prior authorisation is dense and regulated. Every slide and page had to stay accurate, speak to the nurses and doctors who use the product, and convince the medical and finance leaders who buy it.
In the Electra app, every chart had to follow the conventions utilisation management teams already use for units and trends.
Process
- Rebuilt the investor deck as a Google Slides theme, ready on 16 April 2024 ahead of the investor deadline.
- Presented two logo options; the founders chose the first, and the rebranded deck followed on 8 May 2024.
- Wrote a messaging framework for nurses, physicians, and health plan leaders, then the website copy.
- Wireframed and built the Webflow website in August 2024, with brand guidelines and a company overview sheet.
- Designed the Electra web app in Figma in November 2024, with the website as its visual reference.
- Designed merchandise and a homepage graphic in 2025, and a new investor deck in May 2026.
The Electra web app on a tablet.
The brand on cubes and team shirts, and Electra on a tablet.
Slides from the ClarityCare brand and investor decks.
The ClarityCare mark, still leading claritycare.ai.
Results
The first deck was ready before the deadline, and the rebranded version followed in May. The headline we wrote for the nurses page became the homepage headline.
ClarityCare has since rebuilt its website twice, and our logo still leads claritycare.ai. The team came back for four more projects, and Hermine introduced two other founders to us.
Top notch designer
Cofounder and CEO of ClarityCare
The Webflow homepage we designed and built.
Raising for a healthcare startup?
Work directly with Thomas on your brand, website, pitch deck, or product. One weekly plan, new work every day.
