Simplicity Empowers

Meeting

Client: Amber Lombok Beach Resort

Marketing strategy and design to attract investors

Contributions: Branding, web design & development, advertising, brochure design and illustration.

Website

Scope

The Amber Resort was looking for a designer who could create a brand, set the tone for the interior design and develop a marketing strategy to attract investors. The plan was to create a high-end brand. A one-page website to collect leads and a brochure to sell properties outside of the building design.

The trademark symbol is a combination of 3 elements: A + Amber Rock + Shape of Lombok, Indonesia.

The website enhances the brand and creates trust.

Brand applied to different mediums.

This illustration helped paint a picture of the site and sell villas off-plan.

Challenge

Create a brand that impresses potential investors before there’s anything to see. Investing in Indonesia is risky. There are many scams, so investors are cautious. The resort is in a remote and unknown area. Creating hype for the area was an important part of the marketing effort. It was also important to show the comprehensive experience of the resort. An off-plan sale is always tricky. Many unforeseen problems can change the project dramatically. Therefore, I’d to develop a concept that could be adapted quickly.

The brochure is a lead magnet that helps collect leads.

The brochure is a lead magnet that helps collect leads.

Brand application for the resorts’ shop.

Process

  • Create a recognisable brand that appeals to the target group.
  • Design the logo, slogan and variations.
  • Create a versatile colour palette that’s central to the brand language.
  • Create an easy-to-update brochure for the sales team.
  • Design advertisements and other creative elements for the marketing team.
  • Create a one-page website to get the message across to the target audience quickly and efficiently.

These are the posters and magazine ads for Amber.

Bag design for the resort’s shop.

Results

The villas were all sold before the project was launched. The landing page helped attract thousands of leads and put customers through a smooth marketing funnel. The brand created much needed confidence among potential investors. The resort is now up and running and has become a hub in a remote area of Lombok, Indonesia.

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