Simplicity Empowers

Client: ATRAVELA

Marketing programme for camps and retreats

Contributions: Business development, digital strategy, media, branding, design, course creation, content creation, social content, web design & development, SEO, communications and marketing.

Scope

Create a platform that can help people in the hospitality industry develop a great marketing strategy without knowing much about marketing. Develop an easy-to-use set of templates that can be used without paid software and accessed from anywhere. Target an audience that’s not particularly interested in marketing. Deliver tangible results from day one of use.

This box mock-up conveys the value of the programme to the target audience.

The program helps hoteliers attract the right guests to their website and motivate them to go book.

Challenge

Create a recognisable brand that convinces potential buyers. Market content to the right audiences and generate sales through content funnels. Produce content quickly and effectively across multiple platforms. Create an all-encompassing marketing strategy. Make complex concepts easy to understand and implement for hoteliers and bundle a lot of information into 12 modules.

Process

  • Create 100+ tools to help hoteliers with Google Drive and a free WordPress theme.
  • Create a platform where hoteliers can buy courses and track their performance in their own time.
  • Create a quick website that contains all the assets.
  • Condense a huge amount of information into actionable checklists, tools, templates and lessons.

Assets created for the programme

Perfect SEO checklist with more than 133 checks in 4 different areas.

Online calculator used to show business owners the impact the program could have on their business.

12

Carefully Crafted Modules

100+

Resources and Lessons

21+

Ready-made Worksheets

63+

Amazing Templates

7+

Insightful Guidelines

8+

Easy Checklists

This website template was developed for hoteliers. It contains more than 16 page templates suitable for any hospitality business.

Results

Atravela has sold more than 200 tailor-made programmes to hotels, retreats, hostels, chalets, camps and start-ups. The programmes have been successfully used by business owners and their teams in hospitality, real estate, coaching, start-ups and technology industries. Each completed project offers the opportunity to improve the program. The time and effort required to complete projects has decreased significantly, while creating more value in the right areas with the right metrics. The tools make it easier for me to convince potential clients as they see actionable material that can transform their business. I’ve also partnered with the largest channel manager, Siteminder.

Reviews

5/5

Excellent service

Great service. A+ would highly recommend it. Thomas has gone above and beyond what would expect from a web developer, it has been a nightmare to get set up with a payment system in Indonesia and he has stuck it out through thick and thin to get our website operational. Cheers mate would use you again.

Jesse Wilkinson

5/5

Best Man Ever

I needed a new Website for my Surfcamp. As a person who has zero knowledge with computer and of course in websites, i am so grateful for Thomas from Atravela and his patience. He guided me through the process of maintaining it and also set it up. He exactly fulfilled my wishes how i had it in my head. Very open for my hundreds of changes, amazing graphic ideas and just so easy going to work with. His whole system (video tutorials) to make a perfect website is just brilliant. I highly recommend Thomas. He is fast, organized, committed and super friendly and patient. I love the outcome and i just get great feedback from my clients.

Solveigh Maurice

5/5

Best choice

We’ve just finished our project with Atravela. From the conception of our website until its delivery, everything went very well and efficiently. We appreciated such great communication and his ability to always go toward our needs and expectations. There was no doubt since the beginning about hiring Thomas for our project, as his previous works show a constant quality and high proficiency. Highly recommend Atravela whether for working on your branding or building your website!!

Collin Kupu
5/5

Highly Recommended

Had a great experience using this studio for my web and graphic design. I used Studio Talavera to create 2 websites, several brand images and marketing material for social media. Skilled team, up to date with existing tools and all the interactions between channels (OTA/Social Media/Website), made many proposals on how to make improvements to the design/infrastructure of the site and fairly priced. Highly Recommended!

Samuel Gregoire
5/5

They have helped my brand grow

My name is Guillaume Jacquemoud, CMO, Kase Group, I hired Studio Talavera to Support us on our web marketing strategy including web design, graphic design, direct marketing, and many digital issues and ideas! They have helped my brand grow. They have ensured that every step of the process has been smooth with excellent customer service and communication. They have revolutionised how I run my business with their process, attention to detail and professionalism. I would recommend them to anyone that needs to boost their digital presence. On top of that, Thomas is a great person to work with. Appreciate our business relationship.

Guillaume Jacquemoud

Related Work

Marketing and Branding for Burning Beach Festival

Burning Beach is a new festival in Lombok, Indonesia. I’ve been involved in the festival from the beginning as a DJ and designer. The founders wanted to take the festival to the next level and asked me to design a brand that would allow them to expand Burning Beach to a larger audience and venue, and attract world-renowned DJs. They also needed a website to handle all bookings, online payments and tickets. This is all integrated into a well thought-out marketing strategy.

Case Study

Digital strategy for Mana, a yoga retreat

Mana Eco Retreat opened in 2017 and has grown steadily since then. The company needed a digital strategy that could adapt to its growing brand. A website was key. It was to become the centrepiece of all marketing activities for Mana. There were three main objectives: to increase the number of rooms and retreats sold through the website in order to reduce commissions, to increase the average daily rate and to increase the occupancy rate.

Case Study