Client: Start Loaded
E-learning platform for freelancers
Contributions: Business development, digital strategy, media, branding, design, course creation, content
Scope
Start Loaded shares everything I’ve learned after more than 15 years of freelancing. This platform creates a perfect symbiosis between my freelancing and teaching freelancers. The brand is meant to stand for freedom, freelancing, technology and creativity. Start Loaded offers tools, templates, videos, eBooks and live talks to help freelancers work less, earn more and create more freedom.
Brand guidelines were created to keep all design elements congruent and in line with the core values.
The brand’s strategy is to provide freelancers with lots of free content.
Challenge
Create a congruent and recognisable brand. Market content to the right audiences and generate sales through content funnels. Build trust in the brand with potential buyers. Produce content quickly and effectively across multiple platforms.
Process
Create more than 15 hours of content for the recorded video courses and live courses. Produce more than 37 high-quality lead magnets with over 400 pages of content. Create free live courses to understand students and their needs. Deliver Udemy courses to build brand awareness and answer questions. Launch marketing campaigns for the target audience. Put together a website that contains all the content and brings the brand together.
Graphics for the book “ 125+ Illustrated Steps to Laid-Back Freelancing: Work 4-hour days, get high-paying projects and create a life of adventure!”
Example of an email for the Freelancing Freedom newsletter, which gives freelancers a graphic with actionable advice they can apply to their freelancing business.
Some of the graphics distributed through different marketing channels to increase brand awareness
Results
Start Loaded has more than 120,000 students on Udemy and a growing community of like-minded people. An integrated marketing campaign helps connect all assets for steady growth. A consistent style has helped drive growth on social media channels and forge partnerships with course creators.
37+ assets with over 400 pages of content created as lead magnets and tools for the courses.
★★★★★ 5/5
I took part in the class and it was great
I took part at the digital nomad success program for freelancer at it was great! Its been weekly classes with homework and a lot of resources with amazing information. Not a freelancer myself yet, it was definitely an amazing start and a perfect road map to become a successful freelancer. Thomas is an experienced teacher with great tips. You can tell he is really passionate about his courses. Thanks a lot, definitely a recommendation!
Hannah W.
★★★★★ 5/5
Amazing class
Amazing class, this class help me with my brand, to generate new ideas and new ways to expand my brand and get to more clients, a very good perspective to help you grow your project.
Lula Gonzáles
★★★★★ 5/5
Value packed course!
Thomas was a great teacher, really encouraging and his tips helped me land new clients! The course is packed with a lot of value, I’d highly recommend it to anyone!
Impallari Media
★★★★★ 5/5
Best place to understand the reality of freelancing
An awesome course for learning about the practicalities of freelancing. Thomas’ experience is clear to see and not only are the lessons brilliant, but there’s a ton of great content to use during and after.
