Simplicity Empowers

Meeting

CLIENT: NOVOIC

Digital strategy for an AI powered speech startup

Contributions: Digital Strategy, brand refinement, web design & development, pitch deck, 3D renderings, illustration.

Website

Scope

Novoic was looking for a designer to refine their brand, create a website that would strengthen their position in the market and create a pitch deck to convince investors. The company has complex technology with excellent results. The goal was to translate this into a simple message with graphics, text and mock-ups.

Graphic created to represent the app’s core function

Rotating brain, created with Spline. Originally placed on the website to show the futuristic technology used (this feature was later removed).

Part of the visual language created for the brand. Complex concepts are converted into simple graphics.

Challenge

Create a brand that matches the incredible technology Novoic has developed. Put complex ideas into digestible graphics that can quickly convince potential investors. Creating a pitch deck that summarises the most important concepts. Create a brand that attracts the best talent.

Process

  • Create a central piece for the brand (rotating brain) to quickly explain the concept.
  • Summarise the ideas in graphics that are visually appealing and easy to understand.
  • Create a website that explains all the components in less than 5 minutes.
  • Create a pitch deck that makes it easy to communicate ideas and attract investment.

Part of the home page with bespoke graphics.

Interface designs created for the app

Results

The brand has attracted over £2.6 million of investment, supported by several brands including the NHS. The materials created have helped to strengthen the brand and its position in the market. The pitch deck is easy to adapt and has been developed for an industry that needs to adapt quickly. The brand is characterised by professionalism, technology and being at the forefront of AI technology.

Rotating brain, created with Spline. Originally placed on the website to show the futuristic technology used (this feature was later removed).

Client Review

★★★★★ 5/5

I’m already recommending Atravela to my founder friends

I’m already recommending Atravela to my founder friends, and hope they won’t get too busy to work with in the future. People I speak repeatedly bring up the quality of the visual brand and design, on the things we’ve had Atravela work on. So far two different projects. Been very happy with both. Quality is high, but even more importantly: super flexible and iterative, and very fast (also good value). We’ve worked with other design agencies in the past and have never been happy with them. We’ve been very happy here.
Emil Fristed
CEO and Founder of Novoic

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